Your Essential Guide To LGBTQ+ Flags

Pride Flags Flying at a Gay Pride event

What’s the right pride flag for you? 

This is an important question, because here at The Rainbow Stores we have an awful lot of things with pride flags on. While we were designing our products we did a lot of research, and found a dizzying array, sometimes up to five or six for the same group. And we also know that many of us sit in multiple different gender identity or sexual attraction groups in the LGBTQ+ community.

The pride flag universe is an organic and constantly evolving space, with flags for subgroups appearing, disappearing or being amended all the time. And constant debate over meanings and whether this or that design is inclusive enough.

You may think it's not important. That it's just a flag. But it is important. Because these beautiful, multicoloured, banners have a significant roll in increasing visibility and creating a focal point to rally around. And to help people within each of the groups, subgroups and subcultures in our vibrant, wonderful and exciting community to identify, understand that they're not alone and feel they have meaning. 

So we thought it wise to write you a handy guide to the different flags and symbols, how they came about and any nuanced meaning behind them, that way you can be sure that you buy the one that's right for you. 

We’ve tried to create a comprehensive list of the main ones (although this is by no means complete) so it helps you not just with our store, but to understand the wider meaning if you decide to go to events etc. And getting a better understanding of LGBTQ+ history is good for all of us.

Some of the main flags shown aren't be available in our store just yet, but they will be soon. If that’s the case we’ll mark it as not yet available. Ok let’s dive in.

Original Eight Stripe Rainbow Pride Flag

Original Eight Stripe Gay Pride Flag from 1978This is where it all began. The first pride flag designed by Gilbert Baker in 1978 for the San Francisco Gay Freedom Day (after he was challenged to do so by Harvey Milk). It was meant to symbolise hope and liberation and represent the diversity of the community. The colours were included for their meaning: Pink for sexuality; Red for life; Orange for healing; Yellow for sunlight; Green for nature; Turquoise for Art; Indigo for Serenity; Violet for Spirit.   

Updated Seven Stripe Rainbow Pride Flag

Seven Stripe Rainbow Pride Flag

The first iteration of the flag came about within a year because of practical reasons. The original flags had been hand dyed, but when they came to produce them in numbers they needed commercially dyed fabric and they found that the pink fabric that was needed for the top stripe was in such short supply that it wasn't practical going forward. So it was removed and the flag was reduced to seven stripes. *This flag is not currently available on our products.

Classic Rainbow Pride Flag

Classic Rainbow Pride Flag

In 1979 the flag had changed again. Turquoise was removed completely (bizarrely because with seven stripes, when hung vertically on Market Street in San Francisco the centre stripe was covered up!) and the Indigo was swapped for a more royal blue colour. This is the classic pride flag that we know today. Although the tones of the various colours are constantly adapted and altered. The colours now represented: Red for life and sexuality; Orange for healing and friendship; Yellow for vitality and energy; Green for serenity and nature; Blue for harmony and artistry and violet for spirit and gratitude. 

Shop our Rainbow Pride Collection

Philadelphia Rainbow Pride Flag

Philadelphia Pride Flag created in 2017In 2017 the city of Philadephia in the US created a new pride flag with the addition of the black and brown stripes. This was done because it was felt the LGBTQ+ community needed to purposefully include black and indigenous people of colour within the community and combat racism. 


Progress Pride Flag

Progress Pride Flag from 2018In 2018 we saw the most recent variation on the flag. Created by Daniel Quasar it moved the black and brown stripes into a chevron on the left and added in the pink, white and blue stripes from the trans pride flag. This version has seen significant usage in the UK following the COVID pandemic as the rainbow flag because appropriated by the NHS. So it became difficult to tell if someone wearing the classic flag was LGBTQ+.

Straight Ally Pride Flag

Straight Ally Pride Flag

For those who support our fight for equality there is the ally flag. The classic LGBTQ+ Rainbow Pride flag colours are shown as an A (for Ally) within a black and white striped background, which represents heterosexual and cisgendered people. The flag was created at some point in the early 2000s but the exact origin is not known. 

Shop Our LGBTQ+ Ally Collection

Five Stripe Lesbian Pride Flag

Lesbian Five Stripe Pride Flag

Based on the seven stripe flag this simplified version was created after some felt the seven stripes were too complicated. Two versions, with five and three stripes were put to a Twitter poll on @lesbianflag to find an official flag and the five stripe flag won. The meaning of the stripes are, from the top: Transgressive womanhood, community, gender non-conformity, freedom and love. 

Shop our Lesbian Pride Collection

Seven Stripe Lesbian Pride Flag

New 2019 Seven Stripe Lesbian FlagIn 2019 Emily Gwen designed this seven stripe lesbian flag. With the upper pink stripes replaced by orange from a Butch lesbian flag that had emerged. This flag is intended to be more inclusive of butch, trans and gender non conforming people. On her Twitter feed Emily explained the meaning of the stripes from the top as: Dark orange for gender non-conformity; Mid orange for independence; Light orange for community; White for unique relationships to womanhood; Light pink for serenity and peace; Mid pink for love and sex; Dark pink for femininity. 

Pink Lesbian Pride Flag

Pink Lesbian Pride Flag

Created in 2015 this lesbian pride flag was derived from an original 2010 version which had a lipstick mark on the top left corner and was known as the lipstick lesbian flag. This variation without the lipstick mark is now seen as representing femme lesbians. Many in the community feel that any variation on this flag doesn't represent butch lesbians and so it was inevitable that alternatives would be created to have a wider representation.

Labrys Lesbian Pride Flag

Labrys Lesbian Pride FlagThe very first lesbian flag, designed in 1999. It was actually designed by gay man and graphic designer Sean Campbell, and includes an inverted black triangle (which was the symbol lesbians were forced to wear by the Nazis in World War II) with a white labrys, or double edged axe inside, which was a weapon associated with the mythological Amazons as well as a Mediterranean symbol of matriarchal power. It relates to lesbian empowerment, feminism and strength. However it is felt by some that this flag is being co-opted by trans exclusionary radical feminists.

Gay Mens Pride Flag (Trans Inclusive)

Trans Inclusive Gay Men's Pride FlagThe original Gay Men's Pride Flag (see below) was seen as being too blue and also too much of a reflection of the pink lesbian flag, and so not inclusive enough. As a result it was redesigned in 2019 by Tumblr member gayflagblog with a green at the top and blue and purple shades at the bottom. This was seen as being more inclusive of trans men.

Shop our Gay Men's Pride Collection 

Bisexual Pride Flag

Bisexual Pride FlagCreated in 1998 by a group led by bisexual activist Michael Page. In the original meaning the pink stripe was intended to represent same sex attraction, the blue stripe was attraction to the opposite sex and the purple stripe was a combination of both colours and so is an attraction to both sexes. However current interpretations have changed and the pink is now seen as an attraction to female or femme people, purple to non binary people and blue to male or masculine people. The Bi+ identity was also created to move away from the idea that bisexuality focussed on the binaries.

Shop Our Bisexual Pride Collection

Transgender Pride Flag

Trans Pride FlagDesigned in 1999 by trans activist Monica Helms, the transgender Flag represents colours generally associated with baby boys and baby girls, plus a white stripe for those who are transitioning or consider themselves to have a neutral or undefined gender. Helms said that "The pattern is such that no matter which way you fly it, it is always correct, signifying us finding correctness in our lives." 

Shop Our Transgender Collection

Cisgender Trans Ally Pride Flag

CISgender Trans Ally Pride Flag

A play on the LGBTQ+ ally flag, but exchanging the rainbow flag for the trans flag. The origin of this flag is currently unknown. 

Shop Our Trans Ally Collection 


Non-Binary Pride Flag

Non Binary Pride FlagFirst seen in 1999 and designed by Kye Rowan the non-binary pride flag includes four stripes with the yellow representing being outside of the traditional gender identities, white for people who see themselves as having many genders (as this is the combination of all colours). The purple stripe represents fluidity of gender and those whose gender sits between male and female and black represents people who are agender (as black is the absence of colour). 

Shop Our Non-Binary Collection

Pansexual Pride Flag

Pansexual Pride FlagThe Pansexual flag was designed in 2010 by queer non-binary person Jasper V. as a way to differentiate pansexuality (attraction to all genders) from bisexuality (attraction to two genders). At the time of creation it was felt that the bisexual definition excluded trans people (although this isn't true and the Bi+ identity has ben created to encompass genders that are not binary). The pink in the flag represents people who are feminine, the blue people who are masculine and the yellow is everyone in between.  

Shop Our Pansexual Collection

Find out more about Pansexual Pride Day

Gender Fluid Pride Flag

Gender Fluid Pride Flag

This five striped flag was created in 2012 by JJ Poole as a symbol for those who's gender expression or both change over time. The means of the colours are as follows: The pink stripe represents femininity, the white stripe represents all genders, the purple stripe represents both masculinity and femininity, the black stripe represents the lack of gender and the blue stripe represents masculinity. 

Shop Our Gender Fluid Collection

Genderqueer Pride Flag

Gender Queer Pride Flag

Video artist and photographer Marilyn Roxie designed this three stripe flag from the gender queer community in 2010. The group is hard to define, but has been explained by The Transgender Language Primer as "a gender that is neither man nor woman, possibly a mix of genders, and possibly fluid." The meaning of the three stripes is: Lavender, a mix of blue and pink, represents androgyny. Although lavender has also been associated with queerness.  White represents people who are agender, and the dark green is meant to represent those whose identities are defined outside of the binary. 

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Agender Pride Flag

Agender Pride Flag

Initially seen in 2014 and created by New York artist Salem  in order to increase visibility. The black and white stripes represent the absence of gender, the grey stripes represent semi-genderlessness and the green stripe represents non-binary genders. Green is outside the spectrum of blue-pink which is seen as the gendered spectrum. 

Shop Our Agender Collection

Intersex Pride Flag

Intersex Pride Flag

Designed in 2013 by Morgan Carpenter for those with ambiguous sexual characteristics.  The Intersex Pride Flag moves away from stripes to make it incredibly easy to identify. The yellow and purple colours  are used because they are neither blue nor pink and yellow expecially is seen as an intersex colour. The circle is explained on the page launching the flag as, "unbroken and unornamented, symbolising wholeness and completeness, and the right to be who and how we want to be.” Visit the flag launch site.

Shop Our Intersex Collection

Polysexual Pride Flag

Polysexual Pride Flag

Polysexual refers to those who are sexually attracted to people of multiple, but not all, genders. The  flag was designed in 2012 by Tumblr user Samlin and is similar to the Bisexual and Pansexual flags as they all fall into the area of multi-sexual attraction. Pink represents an attraction to those who identify as female; Blue to those who identify as male and the green represents those who are attracted to non-binary people and others who do not identify as either male or female.

Shop Our Polysexual Collection

Asexual Pride Flag

Asexual Pride Flag

This flag is one of the few pride flags that was created not by an individual but by the community themselves in 2010. The flag was chosen by vote from a choice presented to the AVEN community (Asexual Visibility and Education Network). The meaning of the colours is: black for asexuality, Grey for other asexual-spectrum identities including demisexuality and greyasexuality; White for allosexuality, and purple for the asexual community.

Shop our Asexual Collection  

Aromantic Pride Flag

Aromantic Pride FlagThe flag for people who do not experience romantic attraction was created in 2014 by Cameron and unveiled on their Tumblr page. The two green stripes represent the aromantic spectrum. The white stripe represents the importance of platonic relationships and non-romantic love. The black and grey stripes represent the sexuality spectrum, recognising the diversity of the aromantic community.

Shop Our Aromantic Collection 


The following flags are not currently used on our products but may be added soon

Demisexual Pride Flag

Demisexual Pride FlagDemisexuality is part of the Asexual community and represents those who feel neither Asexual or Non-asexual, but require a really strong emotional bond to feel attraction. The colour meanings are: Black for the absence of sexuality; grey for demisexuality; white for sexuality and purple for community.

Gay Men's Pride Flag (Original version)

Gay Men's Pride FlagOriginally created in the mid 2010s to combat homophobia by activist Valentin Belyaev and first shown in a group on VKontakte and Tumblr. The shades of azure and blue are meant to reflect the diversity of the gay community and was created as an opposite of the pink lesbian flag, which was gaining popularity at the time.  

QPOC Pride Flag

QPOC Pride FlagThe QPOC Flag existed before the Black Lives Matter movement of 2020 but it gained huge momentum during that year. Representing solidarity between the LGBTQ+ community and the BLM movement. People of colour have been central to the LGBTQ+ fight for equality, stretching back beyond the likes of Marsha P. Johnson and Zazu Nova who were pivotal in the Stonewall riots. This flag has many many versions, some including the trans flag to also symbolise the support for trans people of colour.