We are a queer-owned business, started by Jaime Baker and Suzi Fox because they couldn't find anything to wear out that let them express their identity quietly. They found that most Pride merchandising from LGBT clothing companies was too loud and didn’t cater to people who preferred to show their Pride more discretely. And so, an idea was born to create a store that offers a wide range of different designs and styles.

We offer over 1,200 Pride merchandising including t-shirts, hoodies, leggings, mugs, stickers, pins, bags, and more, all designed to reflect a wide range of LGBTQ+ identities and styles.

We currently support 15+ LGBTQ+ identities, including lesbian, gay, bisexual, trans, queer, intersex, asexual, aromantic, agender, non binary, genderqueer, gender fluid, pansexual and polysexual. We also have intersectional identity items for aroace and trans lesbian people, plus LGBTQ+ and trans ally merch. And we’re looking to add more identities such as bigender, demisexual, abrosexual and 2 Spirit soon. If you’d like us to do designs for an identity we don’t currently have in our range, please get in
touch.

Yes! Our clothing is made using various techniques, including direct-to-garment printing, sublimation, direct-to-film or embroidery. And every order is made on-demand on premium fabrics.

Our LGBTQ+ clothing store ships throughout the UK and worldwide. Our print partner has locations worldwide, so depending on where you are, your orders are printed and shipped from the facility that can do it most efficiently. However, we don’t have print facilities in the UK so all items for UK orders are imported.

Our LGBT Pride stores support LGBTQ+ charities and causes, including mental health services, youth organisations, and trans advocacy groups.