The Rainbow Stores - LGBTQ+ Merch Store
Looking for Pride gear from LGBTQ+ clothing stores that actually get you? Welcome to The Rainbow Stores, where you can be loud, subtle, sparkly, soft, or anything in between. Created by queer people who wanted clothes that say ‘this
is me’ without screaming it (unless you want to), we’re your go-to for everyday
Pridewear with personality.
From comfy tees to suave jackets, The Rainbow Stores is full to the brim of LGBTQ+ clothing and accessories that help you be unapologetically you. You can also shop fun stickers, coasters and much more. Explore the collection and find your new favourite thing today!
Latest Additions
LGBTQ+ Clothing That Speaks to You
Our Pride merchandising is designed to reflect real, diverse LGBTQ+ experiences with Pridewear that fits into everyday life. Not everyone wants to wear bright and bold designs, so we’ve created a range that lets you express yourself in your own way. We have a large collection of Pride clothing and accessories that are exclusively available online, including rainbow T-shirts, hoodies and leggings.
The products at our LGBT Pride stores are made for real bodies, real identities, and real lives. We have size inclusive fits and products for every identity and every vibe. We celebrate 15+ LGBTQ+ flags, from gay and lesbian to asexual, non-binary, aromantic, genderfluid and more, with even more representation on the way.
Our LGBT Pride stores believe Pride shouldn't come at the planet’s expense. Our apparel is made using high quality materials, eco-conscious prints, and mindful manufacturing practices that are kind to both people and planet. For t-shirt prints and hoodies, we use Kornit Water-based and NeoPigment inks that are Oeko-Tex™ certified. These inks are safe for children’s clothing and developed in a way that reduces environmental waste. So, you can rest assure that our clothing is kind to both people and the planet.
Shop By Identity
Supporting Our Community
At The Rainbow Stores, we’re proud to be more than just a brand; we’re part of the LGBTQ+ community we serve. Our online store was founded by Jaime Baker and Suzi Fox, members of the queer community who wanted to create a brand that let people express their identity in any way they wanted, whether it was quietly or vibrantly. The Rainbow Stores’ mission is to uplift, represent, and give back to the people who inspire us every day.
Our LGBTQ+ Pride stores always strive to work with LGBTQ+ people, from models and photographers to external agencies. For us, the queer community is our family, and we want to support each other where we can. That’s why we also give to various LGBTQ+ charities throughout the year. From youth services and mental health support to trans rights and community spaces, your order makes a real difference.
Ready to Shop with Pride?
Ready to show Pride your way? Support queer-owned, community-driven fashion at one of the UK’s leading LGBTQ clothing companies, with products that let you express your identity and uplifts LGBTQ+ voices. Shop our full range of LGBTQ+ clothing and accessories wherever you are in the world thanks to our worldwide shipping and fast delivery. Be proud. Be comfy. Be you.
Blogs & Guides
View allFAQs about The Rainbow Stores
We are a queer-owned business, started by Jaime Baker and Suzi Fox because they couldn't find anything to wear out that let them express their identity quietly. They found that most Pride merchandising from LGBT clothing companies was too loud and didn’t cater to people who preferred to show their Pride more discretely. And so, an idea was born to create a store that offers a wide range of different designs and styles.
We offer over 1,200 Pride merchandising including t-shirts, hoodies, leggings, mugs, stickers, pins, bags, and more, all designed to reflect a wide range of LGBTQ+ identities and styles.
We currently support 15+ LGBTQ+ identities, including lesbian, gay, bisexual, trans, queer, intersex, asexual, aromantic, agender, non binary, genderqueer, gender fluid, pansexual and polysexual. We also have intersectional identity items for aroace and trans lesbian people, plus LGBTQ+ and trans ally merch. And we’re looking to add more identities such as bigender, demisexual, abrosexual and 2 Spirit soon. If you’d like us to do designs for an identity we don’t currently have in our range, please get in
touch.
Yes! Our clothing is made using various techniques, including direct-to-garment printing, sublimation, direct-to-film or embroidery. And every order is made on-demand on premium fabrics.
Our LGBTQ+ clothing store ships throughout the UK and worldwide. Our print partner has locations worldwide, so depending on where you are, your orders are printed and shipped from the facility that can do it most efficiently. However, we don’t have print facilities in the UK so all items for UK orders are imported.
Our LGBT Pride stores support LGBTQ+ charities and causes, including mental health services, youth organisations, and trans advocacy groups.