What should I wear at Pride is a question we often hear. So we’ve put together a collection to answer that question. It’s packed with celebration, fun, and high visibility baby! Because Pride is not about being subtle, quiet or shrinking into the background. Pride is about being joyful and seen. If you're looking to make a big and bold statement for a Pride festival, then this is definitely the place for you. It features lots of pride flag t-shirts, vests, hoodies and leggings to show the world exactly who you are.
We also have some protest and slogan t-shirts, hoodies and sweatshirts to let the world know how you feel.
Why Pride Clothing Matters
Pride clothing isn’t just about wearing a t-shirt or a hoodie with a flag on. It’s a personal, visible, and political statement of who you are. Wearing Pride merch is a bold, joyful expression, and creates a sense of community and belonging.
Pride Clothing Ideas
At The Rainbow Stores, we have a whole spectrum of Pride merch, with lots of ideas to help you find something perfect for the Pride event or events you’re going to.
Pride T-Shirts
- All over Pride flag t-shirts, and vests/tank tops. These are a massive statement. Big, loud and in your face.
- Pride flag t-shirts with smaller pride flags or motifs. If you want something you can pair with other items
- Slogan t-shirts, with protest, political and celebration messages. If you’re looking for something that speak more to you personally.
Pride Apparel
- All over flag hoodies for a big statement. Great if this is your only item
- Sweatshirts with smaller pride motifs. Still visible but not so in your face, and great to pair with other pride items such as leggings
- Leggings with hooped pride flags repeating. Again these are loud and bold. Best to wear with a quieter slogan or plain t-shirt
- Leggings with pride stripes down the sides - for wearing with. A slogan tee or a tee with a smaller flag or motif on it
- Sport bras with a unique diamond Pride flag design. Big, bright and colourful if Pride is going to be hot. Great with jeans, pride stripe shorts or leggings
- Shorts with pride stripes. Ideal to compliment a slogan tee or t-shirt with smaller flag.
- Pride flag dresses, with a big flag all over. Loud and fun, wear them on their own
- All-in-one swimsuits with a unique diamond flag design. Stay cool, wear it with a sarong or loose t-shirt
- Caps and bucket hats with pride slogans on to compliment other apparel and keep the sun off you
Pride Bags
A good bag is such an important part of your Pride day. You need a place to put food and drinks, layers in case you’re out late, and maybe even a packable raincoat if the weather is uncertain. Plus there are all the things you might but on the day. We have loads of Pride-themed bags that are perfect for whether you want something big, or small.
- Pride flag stripe backpacks, a lovely visible stripe in a medium size bag to carry everything you need
- Pride flag drawstring bags if you want to travel light
- Pride fanny packs with pride stripes to keep money, keys, phone and travel card. And maybe a drink.
- Pride flag tote bags if you’re happy to carry something. These are the things we sell most of at our Pride stalls
Pride Shoes
- High top shoes with pride flags on will go brilliantly with anything.
- Flip Flops with flags on for when all that dancing and walking is too much later in the day
Supporting the LGBTQ+ Community
We are part of the LGBTQ+ community, so we are you. That’s why we started The Rainbow Stores. And we give back. We use LGBTQ+ photographers, models, and external creatives and agencies. By shopping for Pride merch at The Rainbow Stores, you’re supporting visibility not only through clothing and accessories, but also through visibility and employments of people in the community and donations to LGBTQ+ charities.
Why buy Pride merch from The Rainbow Stores?
Unlike mass-market Pride merchandise sold at big-box retailers, The Rainbow Stores is founded, and operated by queer and trans people, and we design everything ourselves. So we’re a 100% community store, making things with authentic voices and a real community vibe. We aim to create thing that mean you don’t have to choose between visibility and personal comfort. With products ranging from subtle, in-community designs to bold protest and festival pieces, catering to every visibility preference and personal style. So LGBTQ+ shoppers can find something that matches their personal safety, comfort, and expression level rather than settling for one-size-fits-all rainbow merch. And all our stuff is made-to-order by eco-conscious production methods, to further differentiate us from both fast-fashion Pride drops and generic online print-on-demand stores.
